Digital technology was supposed to usher in a new age of distributed prosperity, but so far it has been used to put industrial capitalism on steroids. It’s not technology’s fault, but that of an extractive, growth-driven, economic operating system that has reached the limits of its ability to serve. There must be a better response to the lopsided returns of the digital economy than throwing rocks at the Google bus.
Generation Like explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers.
"This is a wondrously thought-provoking book. Unlike other social theorists who either mindlessly decry or celebrate the digital age, Rushkoff explores how it has caused a focus on the immediate moment that can be both disorienting or energizing. In an era that seems intent on deleting the art of narrative, Rushkoff creates a narrative of the way we now live."
– Walter Isaacson
"One of the most important and instructive books of our times," (Wired), is now available in a brand new paperback edition for under ten dollars. Amazon. Kindle edition. Audio book, narrated by Rushkoff.
My book on corporatism now available in a brand new edition, with a new resource guide of people and organizations working in a post-corporate fashion. You can buy it here, watch the 9-minute Life Inc: The Movie. Or get the Kindle, Nook, or Audio Book read by Rushkoff.