I lot of people have been asking for this one, so here it is.
I gave a talk last year at a conference that turned out to be less about social media than social marketing. I got really tired of listening to brand managers talk about their “Twitter strategies,” and by the time my closing keynote came around, it felt like I had watched the corporatization the net recapitulated over the course of the afternoon. Thus, this rant, expressing the core themes Life Inc. in twenty minutes.
(I had meant to embed the video above, but the company sponsoring the embedding insists on embedding their entire player – which takes up the whole page, debilitating all other functionality. Not a good embed strategy, fyi…)
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