The Guardian just devoted a whole lot of space to an interview with me about Life Inc, and how the sensibility of the book came from a tech-head like me.
Rushkoff says he started working on the book more than four years ago (although getting mugged brought the project into sharper focus). Back then, friends and acquaintances scoffed at his predictions that the housing bubble was going to hurt a lot further down the line. “It’s a little sad,” he says. “I wrote the book in the future tense, and then when I was editing I had to put it in the present, and then – in the last draft – I had to put it in the past.”
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