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September 9, 2015
Present Shock and the Future of Media
Audiovision 2025: The Next Big Media Thing
Zurich, Switzerland

September 10, 2015
Keynote: Digital Distributism
65th International Retail Summit
Zurich, Switzerland

September 17, 2015
Building a Magna Carta for the Digital Era
The Enduring Legacy of Magna Carta
Brooklyn, NY

October 22, 2015
Keynote: Humanizing Technology
Vision Critical Global Summit
Chicago, IL

November 4, 2015
Don't Sell Your Friends: Social Media as Social Programming
New Media Lecture Series at Purchase College
Purchase, NY

November 12, 2015
Communication in a Real-time Reality
The Arthur W. Page Society
Chicago, IL

November 14, 2015
Superfluid Economics
Platform Co-op Conference
New York, NY




Punching Nerds in the Face is Never a Good Thing

(CNN) -- At this year's White House Correspondents' Dinner -- the annual opportunity for the President to engage directly, and humorously, with reporters who cover him -- it was expected that most of the jibes would be aimed at Barack Obama. Sure, he gets the chance to defend himself, but it's pretty much a roast: A leading comedian is invited every year to make jokes, while the commander in chief tries to laugh instead of squirm.

Maybe that's why I was so jolted when this year's headliner, comedian Joel McHale of TV's "The Soup," took such a hard swipe at Google. "America still has amazing technological innovations. Google Glass has hit the markets. Now, just by walking down the street, we'll know exactly who to punch in the face."

It got a pretty good laugh -- perhaps because both the press and the politicians in the room were relieved to have been spared for at least one joke. But the violence of the imagery, and the intensity of the rage that it expressed, gave me serious pause: Are we in the midst of a new kind of tech industry backlash? And is it for something these companies are actually doing, or have they simply lost control of the technology story?

This is more than the traditional sort of commentary and critique of a new form of culture that we've seen waged against everything from television advertising or fashion iconography in the past.

When the artists called Like4Real rebel against the ubiquity of the Facebook "Like" by holding a funeral for the thumbs-up symbol, it comments effectively, if acerbically, on the changing nature of social relationships in a commercial space. Meanwhile, artists from are encouraging people to make special pouches for cell phones and PDAs, which prevent them from receiving signals. Again -- agree with them or not about the need for an occasional digital detox -- it's clever, provocative and memorable satire.

But the notion, even expressed jokingly, of punching people in the face for wearing Google Glass -- as if the device somehow signals a traitor to the cause of humanity -- pushes things over the top. Yes, we can all imagine how people wearing an augmented reality device might be annoying: They can surf the Web while pretending to converse with us or, worse, record us when we don't know it. No sooner had the very first prototypes been spotted last year than TechCrunch reported a new, purely apprehensive moniker for its wearers: Glassholes. But it's as if the public is now being primed to go after early adopters -- almost to a point where one might be reluctant to put on the device.

Are technology companies such as Google shouldering the blame for too much? It seems as if they are bearing responsibility not only for people's fears about the future of technology but the excesses of corporate capitalism.

Consider the hullabaloo now centered on the buses that convey Google employees from San Francisco to Silicon Valley. This winter, protesters waylaid one of the Google shuttles, going so far as to hurl a brick through one of its windows in protest of what they see as the tech giant's gentrifying influence on the city. When San Francisco introduced the new Muni 83X bus line, locals were quick to point out that its sparsely utilized buses run suspiciously close to Twitter headquarters. More protests, and more vitriol ensued.

Of course, in reality, Google's buses spare the highway a whole lot of traffic, and the atmosphere from countless tons of carbon emissions from what would otherwise be an extra few thousand cars on the highways every day. And suspicions about local government adding commuter lines to accommodate Twitter appear to be unfounded.

The deeper angst in San Francisco appears to be over the way each new tech initial public offering creates another few thousand millionaires who want to buy apartments, jacking up the real estate prices for everyone else. But even this local economics issue seems unlikely to be motivating such widespread disdain for tech business. Besides, there are a number of corporations with much worse records of displacing locals or hurting business than the new tech giants.

No, I think the reason these young corporations are getting so much pushback is that they were once seen as the upstarts -- as the companies on the people's side of things. Digital technology was supposed to disrupt business as usual, create new opportunities for both self-expression and small business, and -- perhaps most of all -- change the very nature of the corporation and its relationship to real people and places. They're being held to a higher standard than companies of previous generations.

Now that these little garage businesses are some of the biggest companies in the world, it's a whole lot harder for them to exhibit the qualities that once made them the darlings of the culture and counterculture alike. Yes, digital companies are being held to a higher standard than companies of previous generations. But this is largely because we all understand that they are building the infrastructure in which our economics, culture and perhaps even a whole lot of human consciousness will take place.

That's why they have to pay more attention to communicating their intentions than might otherwise seem justified. Steve Jobs was famous for keeping great secrets, but Apple is largely a consumer electronics firm. We like being surprised about the features on our next phone.

A company such as Google can't be as secretive when it purchases a military robotics firm. Without clear messaging about the reasons for such acquisitions, the public mind reels, particularly in the wake of National Security Agency disclosures, jobs lost to automation and movies from "Her" to "Transcendence."

Instead of balking at our widespread suspicions, the leaders of Silicon Valley must begin communicating honestly and effectively about what they hope and dream for. If people are scared of Google's Glass, of Facebook's purchase of a virtual reality company or of Twitter's use of big data, then it's up to those companies to explain loud and clear how these developments will serve us all.

For once, protecting strategy secrets has to take a back seat to clear communications. If these companies really are building the world we're all going to be living in, they have to let us in on their plans. Otherwise, we're going to feel like we've been left off the bus.


Present Shock and the VC Mindset at DLD

I finally got to speak at a DLD, and ended up applying the Present Shock concept to the rushed, innovation-killing, and ultimately anti-human nature of the digital economy. 


Dark Rye does Present Shock

This artfully-produced little film about me and Present Shock just came out from Dark Rye, a film series funded by Whole Foods. I have trouble looking at it, myself, but that might just be because it's me on the screen, looking into lens most of the time. The movie recreates the experience of present shock, which is probably why it feels a bit frenetic to me. But I have shown it to my friends, who agree that it does well communicate the concepts of the book - and in just a few minutes at that.

The filmmaker, Angus Cann, is super bright, and I encourage you to check out some of his other work on the site. Here's a link to the whole Rushkoff section:


Dutch TV's Tegenlicht does Present Shock

The strangely compelling Dutch TV show Tegenlicht offers artists, musicians, and writers 45 minutes to explain themselves, using media and objects that relate to their ideas. Here's me doing Present Shock in this wonderfully expansive format.

Watch it on YouTube.


Is Mike Judge's 'Silicon Valley' the End of Startup Mania?

This post originally appeared in RushkoffMail. Subscribe here.  

I've always credited 'Beavis & Butt-head' creator Mike Judge for bringing down MTV.

The simple cartoon, originally a short segment on late-night Liquid Television, consisted mostly of two teenage boys watching rock videos, making commentary about them, and then rejecting them: "this sucks, change it.” For me, the show was armchair media criticism - a lesson in deconstructing television. Where a rock video used to be able to lure a teenage boy with sexual imagery, it was a whole lot harder to fall into the spell with Beavis shouting “nice set!” No, it may not have been the sophisticated analysis of McLuhan, but it was at least as alienating an effect as Bertolt Brecht.

And MTV’s ratings went down, along with the ability of the network to pass off advertising as programming.

After watching Judge’s latest effort, a live-action tech industry satire on HBO called 'Silicon Valley,' I began to wonder if he might deflate another value-challenged culture as effectively as he took down MTV. It’s a buddy show along the lines of Entourage, except the lead is a geeky, horny developer instead of a handsome, horny movie star. But the potential brilliance of the series lies in Judge’s only slight exaggerations of the hypocrisy underlying the digital startup landscape: these are people claiming to be saving the world, when they’re really just the latest generation of desperate yuppies chasing capital and, in turn, reinforcing Wall Street’s monopoly over our society. Digital business is revolutionary only in the way it camouflages business as usual.

And while I’m pondering all this, the NASDAQ stock exchange has its worst decline since 2011 or maybe before, led down by the poster children of Silicon Valley excess: Facebook, Twitter, Tesla. Coincidence? Not really. For while there may be no direct cause and effect between the airing of a TV show and the immediate slide of the valuation of the companies satires, there is a sea change occurring.

It was significant enough for Silicon Valley hero billionaire Elon Musk, founder of Paypal and Tesla, to immediately criticize the program: “I really feel like Mike Judge has never been to Burning Man, which is Silicon Valley. If you haven’t been, you just don’t get it.” That Musk would credit Silicon Valley for Burning Man is kind of like crediting the Conquistadors for Quetzalcoatl - but that’s besides the point. What’s interesting is that he doth protest too much, which just underscores for me how important public perception is to an economic model based on hype.

Anyway, I’ll be glad to see the hype fade, as it has before, leaving those who truly love the possibilities of digital technology to keep on developing it - without the pressures of venture capital firms and their requirement to achieve spectacular results instead of good, sustainable ones.


Book Business Katinka Matson
The Brockman Agency
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