An End to Movements

Just posted a piece on Arthur Magazine about the ineffectiveness – and maybe obsolescence – of movements. Here’s a snippet:

The best techniques for galvanizing a movement have long been co-opted and surpassed by public relations and advertising firms. Whether a movement is real or Astroturf has become almost impossible for even discerning viewers to figure out. The question often becomes the new content of the Sunday morning news panel, taking the place of whatever real issue might have been addressed.

But the problem is not simply that we’ve lost the ability to distinguish between real movements and cynically concocted fake ones. It’s that they are functionally indistinguishable. They may as well be the same thing.

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